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easyChef Pro Ops Center

Digital Galactica Labs · Updated
⚠️ URGENT — Back up all project URLs and files before team access changes
⬤  6 ACCOUNTABILITY GAPS · 0 START DATES LOCKED · MONDAY 11AM ET IS THE RESOLUTION DEADLINE
⬤  T-022 + T-024 RESOLVED — SEARAH NAMED · T-039 + T-040 RESOLVED — SADEE ACTIVATED
Executive Summary
Open Accountability Gaps
Milestones
RACI Workflow Tracker — 40 Tasks
Filter by person:
R = Responsible (does the work)  ·  A = Accountable (owns outcome)  ·  A/R = Both  ·  C = Consulted (gives input)  ·  I = Informed (kept updated)
IDTaskCategoryPriStatusOwner TayStvAdmMryJRHmdSeaSde TimelineICS Flags / Notes
DATA SOURCE: Assumptions tab → Google Sheets (connection pending) · Last updated:
Project Tracker — Apr 20, 2026 → Apr 20, 2027
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TASK TRACKER
WORKSTREAMS
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WORKSTREAM
ACCOUNTABILITY — Team Actions & RACI Responsibilities
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ACCOUNTABILITY
MASTER ACTION LIST · MAY–JULY 2026
61
Total items
5
Blockers
14
Your decisions
0
Done
0% complete — 0 of 61 items done
🛑Immediate Blockers — nothing else can run until these are done0/5▼
Action item
Owner
Date done / Notes
Build the /thank-you page URL — blocks Convert.com Primary Goal. A/B test cannot run without it.
BLOCKER
Install Convert.com (10019256-100140422) on /lp/waitlist-a, /lp/waitlist-b, and /thank-you — FIRST in <head>.
BLOCKER
Install Microsoft Clarity (wjxhprug80) — SECOND in <head> on those same three pages.
BLOCKER
Set Convert.com audience filter to utm_medium=email ONLY before activating the experiment.
BLOCKER
Klaviyo: configure to read utm_content on form submit and tag cohort lp_variant_a or lp_variant_b.
BLOCKER
🎯Your decisions — only you can make these0/9▼
Action item
Owner
Date done / Notes
Approve or reject the $10/$111 ROI framing (11:1 return). Needed for paywall copy and Budget Family LP. Currently PENDING.
YOU
Select AI chatbot platform for Zendesk: Option A Zendesk Fin ($50–150/mo), B Intercom ($74–200/mo), or C ChatGPT via Make.com ($20–50/mo). Approve budget.
YOU
Set VA hire threshold — confirm the weekly email volume (20–30/week) that triggers the VA hire. Approve the budget range.
YOU
Confirm founding price exact cents — $7.99 is locked. If preference is $8.00 flat, update all documents before distribution.
YOU
Confirm or reject the "clinical" / independent research claim. Legal review required before this word appears in any distributed asset.
YOU
Validate ICP 02 Budget Family with real beta data before EC-2026-005 Pinterest funnel activates.
YOU
Approve health goals % figure from beta program once real user data exists. Currently replaced with qualitative 6-dimension scoring language.
YOU
Approve SEQ-2 Email 3 Variant A (Adam L — Money Hook) and Variant B (Mary — Time Hook) for Klaviyo build.
YOU
Confirm V1 and V2 Google Docs — verify 60% off, $7.99, and Walmart-only language is correct in all pre-existing docs.
YOU
💻Developer tasks0/16▼
Action item
Owner
Date done / Notes
Add GA4 tag (G-Q4DYEEXFKV) to index.html — paste into <head>.
DEVELOPER
Add waitlist_signup_completed conversion snippet to /thank-you page, after the GA4 tag.
DEVELOPER
Register waitlist_signup_completed as a conversion event in GA4 Admin → Conversions.
DEVELOPER
Create "Campaign Content" custom dimension in GA4 Admin → Custom definitions → Scope: Event → Parameter: utm_content.
DEVELOPER
Wire Layer 5 family counter (2,400+) on coming-soon page to live Klaviyo subscriber count.
DEVELOPER
Wire founding spots counter on Variant B LP to live Stripe subscription count via Make.com.
DEVELOPER
Configure SPF and DKIM DNS records for Zendesk email authentication (support@easychefpro.com).
DEVELOPER
Set up Cloudflare redirect: easychefpro.com → easychefpro.com/coming-soon (302 temporary — changes to 301 on July 1).
DEVELOPER
Confirm About Us link is in footer only — not in any nav bar on the coming-soon page.
DEVELOPER
Verify script install order on all LP pages: Convert.com FIRST → Clarity SECOND → GA4 THIRD.
DEVELOPER
Set up Make.com webhook: GA4 signup event drops 30%+ day-over-day → post alert to #marketing-alerts in Slack.
DEVELOPER
Connect GA4 to Google Sheets master dashboard → GA4_TRAFFIC tab via GA4 Sheets connector. Schedule daily refresh.
DEVELOPER
Deploy easychefpro.com via Vercel: connect GitHub repo, main branch → production, update GoDaddy DNS to point away from Shopify.
DEVELOPER
Send test UTM link in incognito. Confirm all 5 params appear in GA4 Realtime. Confirm waitlist_signup_completed fires on /thank-you.
DEVELOPER
[Post-launch] Add anchor links to /experience page for #track #plan #optimize #shop.
DEVELOPER
[Post-launch] Add Instacart line back to /experience page and App Store listing when integration is live.
DEVELOPER
📊Marketing Ops tasks0/9▼
Action item
Owner
Date done / Notes
Register DL-EM-0006 and DL-EM-0007 in Deep Link Registry with STATUS = ACTIVE before SEQ-2 Email 3 sends.
MKTG OPS
Upload Stop the Leak cheat sheet PDF to Klaviyo (Content → Files). Get the hosted URL.
MKTG OPS
Add cheat sheet download link to SEQ-1 Email 1 (Day 0 welcome email) in Klaviyo.
MKTG OPS
Once cheat sheet is wired: swap coming-soon bullet 3 from "First to know when we launch" back to "Stop the Leak cheat sheet on signup".
MKTG OPS
Send test signup with a real email. Confirm SEQ-1 fires, cheat sheet link arrives, utm_content tags cohort correctly.
MKTG OPS
Create CS Metrics Google Sheets spreadsheet (6 tabs per T-039 spec) and share with Marketing Lead by May 6.
MKTG OPS
Set up Zendesk: easychefpro.zendesk.com, support@easychefpro.com routing, all 8 ticket categories, all 5 escalation triggers per T-039.
MKTG OPS
Write and publish 10 Zendesk knowledge base articles before chatbot goes live (list in T-039 Section 04).
MKTG OPS
Connect all 25 Google Sheets master dashboard tabs to their data sources per T-034 Section 04 spec.
MKTG OPS
📧Pre-launch email copy — SEQ-1 through SEQ-50/9▼
Action item
Owner
Date done / Notes
SEQ-1 Welcome (3 emails, Days 0–7) — write, Marketing Lead approves, build in Klaviyo. Blocks list activation.
SEQ-2 Nurture Email 1 — write and approve.
SEQ-2 Nurture Email 2 — write and approve.
SEQ-2 Nurture Email 3 Variant A (Adam L — Money Hook) — pending Marketing Lead approval to build.
SEQ-2 Nurture Email 3 Variant B (Mary — Time Hook) — pending Marketing Lead approval to build.
SEQ-2 Nurture Emails 4 and 5 — write and approve.
SEQ-3 Urgency (4 emails, June 17–30) — write, approve, schedule in Klaviyo.
SEQ-4 Launch Day (1 email, July 1) — write and approve before June 30.
SEQ-5 Re-engagement (2 emails) — write and build in Klaviyo.
👨‍👩‍👧Beta program — pre-launch0/5▼
Action item
Owner
Date done / Notes
Zendesk must be live before beta begins. Confirm T-039 is operational (May 8 hard deadline).
YOU
Recruit and onboard 50 beta families before July 1. Outreach from Founder personal inbox.
YOU
Weekly beta family check-in: personal SMS or WhatsApp per family. Log all feedback.
YOU
Collect beta family testimonials to replace 2,400+ homepage placeholder. Target: mid-June.
YOU
Collect real health goals % data from beta users to validate the claim before external use.
BETA
🚀July 1 launch day — final checklist0/8▼
Action item
Owner
Date done / Notes
Update Cloudflare redirect from 302 (temporary) to 301 (permanent) when full site goes live.
DEVELOPER
Update both CTAs on /404 page from /coming-soon to / homepage. Page copy stays the same.
DEVELOPER
Update /story page CTA from "Get Early Access" to "Download Free" with Branch.io App Store link.
DEVELOPER
Update all Phase 1 CTAs across site to "Download Free" pointing to App Store / Play Store via Branch.io.
DEVELOPER
Activate SEQ-4 Launch Day email to full waitlist. Confirm app is live and download links work.
MKTG OPS
Confirm all 28 Firebase events from T-034 schema are instrumented and firing correctly in staging before launch.
DEVELOPER
QA gate: every item in Pre-Launch Wireframe Section 14 QA Checklist shows PASS before traffic is sent.
YOU
Confirm referral loop is wired for Day 90: L-14 email + in-app modal + push notification fire simultaneously.
DEVELOPER
Budget & Burn Rate
Monthly Burn Breakdown ALL FORMULA-DRIVEN
Cash Position — Running Balance APR → LAUNCH
ADVERTISING BUDGET
Set budget (Monday decision) $0 — Click to set
Max possible (auto-calc)
Spending Log
Upload Statement
Upload your Amex PDF. Claude reads it and extracts every transaction automatically.
POWERED BY CLAUDE API ✓
Manual Entry
Enter a single transaction manually. Date, vendor, category, amount.
AVAILABLE NOW ✓
COMING SOON
Amex Direct Connect
Automatic daily sync from your Delta SkyMiles Reserve card via Plaid API.
HAMMAD TO BUILD · PLAID API
Transaction Log
ALL ENTRIES ARE LOCAL — connect Google Sheets to persist across sessions
No transactions yet. Upload a statement or add manually above.
Ad Budget Phase Allocation
What-If Scenario Playground
App Data & Beta Tracking
Beta Family Tracker
Weekly Beta Metrics
App Analytics
Sean Ellis PMF Survey
PMF Kill Criteria — June 8 Checkpoint
Communications
Slack
Channel Mapping
Team Responsibility Summary
Monday Meeting Agenda — 11AM ET / 8AM PT
Team Docs
easyChef Pro library
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Monday Meeting Agenda

April 21, 2026 · 11AM ET / 8AM PT
Agenda Items
Executive Assessment
Meeting Notes
Action Plans